Pankaj Dhakare is a marketing strategist, entrepreneur, and business growth consultant with over 15 years of experience in branding, media planning, digital marketing, performance marketing, and business development.

His entrepreneurial journey began in 2010 while pursuing his MBA in Marketing. What started as a passion for helping businesses communicate better evolved into Concept Roof, a growth-focused marketing and branding organization that has successfully delivered over 3,000 projects across diverse industries.

Over the years, Pankaj has worked with businesses ranging from local startups and SMEs to national brands, government organizations, hospitality groups, healthcare companies, real estate developers, educational institutions, manufacturing businesses, and international enterprises.

But our story isn't just about us. It's about you. We believe every brand has the potential to dominate the digital space. We partner with forward-thinking businesses to unlock their full digital potential, transforming their online presence into a powerful engine for growth.

His expertise lies in transforming businesses through strategic brand positioning, innovative media planning, performance-driven marketing campaigns, customer acquisition systems, and organic lead generation frameworks. As Co-Founder of Concept Roof and Director at Krasa Marcom Pvt. Ltd., Pankaj has played a pivotal role in building integrated marketing solutions that combine creativity, technology, and business strategy. Under his leadership, the organization has expanded its presence across India while establishing marketing partnerships in international markets including the United Kingdom, Europe, Vietnam, Canada, and the United States.

Today, the organization manages high-scale digital campaigns across multiple industries, handling advertising spends exceeding ₹5,00,000 per day in India and over £100,000 per month across European markets. One of Pankaj's key strengths is developing innovative Organic Outreaching Systems that help businesses generate qualified leads through strategic networking, content marketing, LinkedIn outreach, email campaigns, and relationship-driven growth models. These methodologies have enabled businesses across multiple countries to acquire customers while reducing dependency on paid advertising.

Apart from marketing execution, Pankaj is widely recognized for his strategic business thinking. His achievements include winning 12 National Business Plan Competitions, reflecting his expertise in business modelling, market expansion, growth planning, and entrepreneurship.